iPhone. Blackberry. Fight!
Posted by fawzi | Filed under TV
Yes, I am pro iPhone.. and even if I weren't.. I'd still think these 2 ads are really really good...
Blackberry versus iPhone
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Tags: advertising, apple, blackberry, iphone, Mobile, phones
Why even bother?!
Posted by fawzi | Filed under Arabic, Online
Yeah sure, we'll do the digital banners in all languages for you. Arabic? uhmm.. why not!
That's the response everyone seems to be giving to clients before they figure out that working with Arabic online is not that easy. Correction. It's a pain in the ass!
What follows is a sample of what's out there staring right at you (if you happen to be one of those doomed with a Middle Eastern IP address)
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29 Broken Letters
Posted by fawzi | Filed under Arabic, Online
I had a request from my client not too long ago. ‘Can you do Chinese?’ she asked. She was referring to creating a website in Chinese. She assumed that, because we produce a website in Arabic. Why would Chinese be any different?
As silly as the assumption sounded—that a digital team in Dubai, practiced and fluent in Arabic should be able to easily transition to Chinese—the sad truth is her reasoning wasn’t far off the mark. Read more »
Helipad Photoshoot
Posted by fawzi | Filed under On the side
Had to do a quick photoshoot with the team on our office building helipad this afternoon. Felt like a hundred degrees out there..! Click on the 
icon to view in larger size.
Lebanon’s sad story summarized
Posted by fawzi | Filed under Print
One of the times where a picture really is worth a thousand words..
Time Magazine - May 2008 Read more »